Resume

May 2019 – present

As a freelancer, I am working in projects for different customers in various industries supporting them regarding digital marketing topics on a strategic and/or operative level. 

Field of activities:

• Digital campaign and project management
• SEO/SEM
• Website and conversion optimization
• Digital campaigns along the sales funnel
• Social media
• Influencer marketing
• Email marketing

July 2021 – present, Amsterdam & remote

• Conception and observation of centralised digital brand campaigns starting with digital strategy 
• development up until preparation of toolkits for different markets 
• Development of digital sales strategies along the customer journey 
• Consulting of different markets worldwide and internal stakeholders 
• Performance measurement and support of the single markets after campaign set up (e.g. readjusting, adapting, optimization based on analytical methods) 
• Coordination of agencies 

August 2020 – September 2021, München & remote

• Coordination and realisation of email marketing measures
• Maintenance, optimization and tracking of brand websites
• Improvement of the e-mail marketing activities in consideration of the relevant KPI and content processing
• Customer journey based expansion of the digital marketing activities within the marketing mix in consideration of the touchpoints of HCP and the BMS sales team
• Strategic and operative support within the relevant digital marketing channels (SEA, LinkedIn, websites, field triggered emails, newsletter, podcasts, third party mails)
• Identification and analysis of the KPI matching the strategic objective
• Close collaboration with and coordination of advertising, creative and digital agencies
• Creation of competitive analysis, evaluations and presentations
• Project management
• Close collaboration with brand marketing and other internal interfaces and Pfizer Deutschland GmbH

June 2019 – Mai 2020, Bad Vilbel & remote

• Coordination and realisation of website relaunches of all major brands in the course of technical and textual SEO
• Development and implementation of digital advertising campaigns based on the customer journey (social media, native advertising, video, display, SEM)
• Identification and analysis of the KPI matching the strategic objective
• Further development of the e-commerce activities
• Further development, maintenance and tracking of brand websites
• Campaign set ups in collaboration with Google and Facebook
• Creation of competitive analysis, evaluations and presentations
• Coordination of agencies (advertising, creative, digital)
• Project management

Jan 2018 – April 2019, Iphofen 

• Coordination of the global social media working group 
• Contact person for all local social media managers and support e.g. regarding crisis management 
• Development of a global social media strategy and derivation of individual recommendations for action 
• Global competitor analysis 
• Social media analytics 
• Coordination of global campaigns in collaboration with agencies 
• Establishment of a framework for global and local social media activities 
• Optimization of the social media guideline 
• Consulting regarding structures, processes and headcount 
• Development of a global social media strategy and derivation of individual recommendations for action 
• Evaluation and implementation of a global social media tool
• Creation of e-learnings with external service providers
• Coordination of agencies 
• International project management
• Budget planning 

Apr 2016 – Dec 2017, Rottendorf 

• Community  management Social media editorial planning 
• Social media analytics / benchmarks / A-B-tests and derivation of suitable recommendations for action 
• Development and optimization of the social media strategy 
• Creation of reportings
• Development of new formats for Facebook and Instagram
• Coordination of agencies 
• Development of concepts and realisation of social media campaigns in collaboration with Facebook and YouTube
• Digital media planning 
• Texting and creative content creation 
• Creation of social media ads along the sales funnel according to targeting and objective 
• Optimization of target group clusters 
• Project management
• Identification of suitable influencers (KPI, brand fit, imagery and objective) 
• Development and coordination of influencer campaigns, productions and events
• Performance measurement of influencer and social media campaigns
• Close collaboration with PR, brand marketing and e-commerce
• Budget planning

Nov 2015 – Mar 2016, Lohr am Main 

• SEO
• Strategic and operative social media management 
• Website optimization and maintenance
• Exhibition planning and provision 

Sep 2013 – Oct 2014 , Würzburg

• Newsletter creation 
• Marketing planning 
• Web design
• Market- and competitor analysis
• Strategic and operative social media management

Development of measures for staff retention
Mar 2014 – Jul 2014, Nürnberg

• Conception of an employees recruit employees project Employee satisfaction and benchmark
• Development of a bonus scheme and an online portal for employees and applicants
• Presentation of the concept to the customer

Creation of a social media concept for the magazine “Die neue ReiseLust“
Mar 2014 – Jul 2014, Veitshöchheim 

• Benchmark and target group analysis 
• Creation of a Facebook presence and development of a content strategy (editorial plan, ads) 
• Conception and implementation of an image movie for the magazine 
• Success analysis and presentation of the results to the customer 

Creation and provision of a campaign for the SKF career page on Facebook
Oct 2013 – Feb 2014, Schweinfurt 

• Development and implementation of a cross media image campaign 
• Market analysis, benchmark
• Event management
• Project management 
• Design of advertising measures: Print material, social media concept
• Conception and realization of a teaser and an after movie
• Success analysis and presentation of the campaign success to the customer 

Mystery shopping – Optimization of the sales process in consideration of the KPI
Oct 2013 – Feb 2014, Würzburg 

• Planning of the approach and conception of a criteria catalogue
• Provision of the mystery shopping
• Evaluation and analysis as well as presentation of the results to the customer 

Sep 2012 – Feb 2013, Neu-Isenburg 

• Creation of sales material and presentations for the customer 
• Market analysis, benchmark
• Support of the sales force
• Collaboration with agencies 
• Exhibition planning and provision 

Sep 2011, Würzburg 

• Creation of marketing material 
• Support at sales conversations 

Aug 2009, Eibelstadt 

Aug 2008, Ochsenfurt 

• Customer service
• Creation of presentation material for customers 
• Image editing

• Google Analytics
• Google Ads
• Google Webmaster Tools
• SAP (various applications)
• Adobe Photoshop 
• Final Cut Pro
• Microsoft Dynamics CRM
• Microsoft SharePoint
• CMS (WordPress, FirstSpirit, Jimdo) 
• Influencer analytics tools 
• Facebook Business Manager 
• Social media analytics tools
• Exactag (customer journey insights)
• Econda (web analytics tool)
• Microsoft Office Suite

• German, native speaker 
• English, fluent spoken & written
• French, expandable spoken & written

• Sports (Fitness, Tennis, Basketball, Yoga) 
• Breathwork and meditation 
• Art and interior design 
• Nutrition, cooking and healthy lifestyle 
• Volunteer work: Obdachlosenhilfe Berlin 

• Willingness to travel
• High analytic competence
• Creativity
• High level of dedication, motivation and proactivity
• Collaborative skills