Competences

With focus on pharmaceutical industry, I am developing and implementing a consistent omni channel strategy together with cross functional teams. With this approach, based on the relevant audience and engagement goals, the efficiency of marketing and sales disciplines is improved significantly.

• Conception and observation of digital brand campaigns 
• Digital strategy development
• Development of digital sales strategies along the customer journey 
• Consulting of different markets worldwide and stakeholders
• Development of campaign playbooks and toolkits
• Performance measurement and support after campaign set up (e.g. readjusting,  adapting, optimization based on analytical methods) 
• Coordination of agencies 

• Concrete recommendations for action and planning of measures to optimize the performance of ad campaigns, websites and on social media regarding the individual objectives 
• SEO and SEA consulting
• Social media management (strategy development, community management, development of new content formats, implementation of operative social media activities etc.)
• Consulting and instruction on operative social media activities
• Social media analysis and monitoring 
• Target definition and verification of the attainment
• Definition of goal related KPI and performance measurement
• Set up and optimization of the online advertising strategy including SEM, social media, programmatic, native advertising, etc.
• Campaign optimization (target group definition, A-B-testing, budget planning, tracking with Facebook pixel etc., retargeting, conversion optimization etc.)
• Development of a customer journey based advertising strategy and advertising campaigns along the sales funnel 
• Creation of reportings
• YouTube SEO
• Management of agencies and collaboration with other interfaces

• Experienced in contract negotiation, briefing and building of influencer relations
• Networked in the community
• Evaluation of suitable influencers in terms of brand fit, objective and quantitative criteria
• Set up of influencer campaigns
• Target definition and success monitoring
• Planning and implementation of influencer events

• Project management
• SEO/SEA
• Programmatic advertising
• Display advertising
• Website administration
• Google Analytics and Google Ad
• Facebook Business Manager